Creative Direction
2023


A campaign full of color, joy and love for SoulCycle’s 2023 Pride campaign, Love Lives Here.
The Divide
Editorial Design
2023


Project Coming Soon
Art Direction
2023


Converse’s Fall ’23 campaign leaned into skateboarding mindset and culture to create a visual language that felt irreverent and audacious.
Design + Art Direction
2023



H.A.R.T.’s debut album speaks to her home, her life and the self reflection she was able to find while she quarantined in rural Illinois.
Design + Art Direction
2022
A technology company helping dentists to modernize their practices and move into the digital space.
Design + Art Direction
2019



Serif, a new residential building in San Francisco’s Mid-Market, needed a brand identity that would have people taking a second look at this neighborhood.
Design
2021


Butchershop Global was a international branding and consulting agency that needed a new look that could balance where they came from with where they were going.
© Vada Ortiz
Creating from Brooklyn, NY
2024